Free Website Checklist for Builders & Brands (2025)

Written By Bryan Benattou

Entry 003

2025-04-21

I started designing websites while working abroad, just after college. It began as a side hustle—teaching myself to build sites in my free time. Over time, that freelance work grew into something bigger. A few years later, I went all in and started B2 Creative with my brother.

Today, with hundreds of websites published, we help builders, product brands, and service businesses create websites that do more than just look good—they work hard to earn trust, generate leads, and grow sales.

Whether you’re launching something new or tightening up your existing site, this checklist will help you get it right in 2025 and beyond.

1. Clear and Focused First Impression

  • Straightforward headline that says what you do

  • Supporting subhead that explains how or why you’re different

  • Clean, eye-catching hero image or background video

  • Call-to-action (CTA) above the fold (e.g., “Get a Quote,” “Shop Now”)

2. Strong Brand Identity

  • High-res logo that links back to the homepage

  • Consistent fonts and color palette

  • Brand voice and tone match your ideal customer

  • Mission or tagline included on the homepage or About page

3. Trust-Building Visuals

  • Real photos of your work, team, or products

  • Case studies, testimonials, or reviews

  • Before-and-after shots for services (great for builders)

  • Certifications, press, or trust badges if applicable

4. Smooth Performance & Navigation

  • Mobile-optimized layout (check on different devices)

  • Fast page load speeds (test here)

  • Clear menu with 3–6 key navigation items

  • Working contact form with auto-reply enabled

5. Products or Services That Convert

  • Dedicated page for each core product or service

  • Clear pricing or lead form to start a conversation

  • Short FAQ to reduce back-and-forth

  • Clean, intuitive checkout (if you’re selling online)

6. Lead Capture & Local SEO

  • Email capture form with a reason to subscribe (quote, freebie, etc.)

  • Service area or map for local businesses

  • Contact info in both header/footer and contact page

  • Google Business Profile connected and accurate

7. Marketing Ready in 2025

  • Connected to Google Analytics 4 & Google Search Console

  • Meta titles and descriptions on every page

  • Open Graph tags for social sharing (image, title, description)

  • Ad pixels installed (Meta, TikTok, or Google Ads if running campaigns)

8. Clean Design

  • Plenty of breathing room (white space)

  • No outdated graphics or broken links

  • Clear visual hierarchy (headlines, subheads, body text)

  • CTAs are visible and repeated where needed

9. Backend Basics

  • SSL certificate installed (site starts with https://)

  • Regular backups set up

  • CMS is up to date (Shopify, Squarespace, WordPress, etc.)

  • Privacy policy, terms, and cookie notices included

10. Your Story Matters

  • About page or section that shows who you are and why you care

  • Real photos of you or your team—not just stock

  • Something memorable that reflects your values or style

Final Word

In 2025, your website should do more than just exist—it should drive results. If you’re building a business, your site should support that growth every step of the way.

This checklist is a great starting point, but if you’re stuck or ready to level up, we’re here to help.

👉 Reach out to B2 Creative and let’s build something great.

Bryan Benattou
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